Papaya

Papaya Reusable Paper Towels

In this campaign, we created six unique scenes to highlight the adaptability of Papaya's reusable paper towels as ideal gifts for different occasions. Each setup was designed to represent a specific event, featuring the towels in both their dry and wet states, demonstrating a practical application for each occasion. Each photograph was created to serve dual purposes: as a full width website banner and, when cropped, as a perfectly square Instagram post.